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Trident's Song and Dance

Posted Tuesday, October 27, 2009 - 11:37am

Staged song-and-dance routines are popping up in random supermarket aisles, only to land on YouTube hours later, where adoring fans hoot and howl over the creativity! The randomness! The LOL fun of it all! And now canny brands are sponsoring these mini productions. It's possible every person in this video is an actor, and all the praise comes from family and friends, but even still, it makes you wonder: Can you ever shuffle to the supermarket again in your ratty old sweats for a carton of milk?

Title: Grocery Store Musical

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Motorola Ad Slams the iPhone

Posted Wednesday, October 21, 2009 - 9:26am

The list of so-called i-killers is indeed a long one. Remember the Zune, Microsoft's (MSFT) iPod killer? (Overseas readers of this column of course do not, but maybe a good 5 percent of the rest of you do.) And then there are the many iPhone killers from Samsung, Sony Ericsson (SNE), and Nokia (NOK) that have emerged over the years, plugging along with single-digit market share.

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Ford’s New Focus

Posted Wednesday, October 14, 2009 - 10:48am
Still from Ford's new ad.

Ford's latest campaign stars its drivers and little else, giving short shrift to the cars. In a series of vignette testimonials, Ford (F) drivers tell you what they like about their new Ford. For all we know, no Ford owners were harmed in the filming of these spots.

Title: One More Reason: Becky's Fusion Hybrid Performance

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Still from Ford's new ad.

Freebord's Human Tetris

Posted Wednesday, October 7, 2009 - 12:15pm

What do you get when you take 36 skaters fitted with crash helmets that emit funky colors and send them careening down a San Francisco street at night? A viral video that may just yet put the "freebord" on a foothold to knock off the mighty skateboard. Dubious? Check out this video first.

Title: 36 Skaters Make Downhill Neon Video Game w/ Freebords

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

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