Ford's latest campaign stars its drivers and little else, giving short shrift to the cars. In a series of vignette testimonials, Ford (F) drivers tell you what they like about their new Ford. For all we know, no Ford owners were harmed in the filming of these spots.

Title: One More Reason: Becky's Fusion Hybrid Performance

Stats: OK, the viewing numbers aren't quite in "viral" territory and may not get there any time soon. Still, the first eight 15-second spots Ford has posted to YouTube as of Oct. 7 have amassed more than 40,000 viewers. This one is one of the most popular, registering 8,400 viewings since it was posted a week ago with four text responses.

What you see: Viewers are introduced to Becky, a Ford Fusion Hybrid owner, while she's behind the wheel. "It's got plenty of pickup," she tells us in a tight shot, before the action cuts to the car making a right turn. That's it, though. The camera goes back to the driver and we don't see the car again. We just hear and see Becky.