Motorola Ad Slams the iPhone

Motorola Ad Slams the iPhone

The anti-Apple marketing campaign.

Posted Wednesday, October 21, 2009 - 9:26am

The list of so-called i-killers is indeed a long one. Remember the Zune, Microsoft's (MSFT) iPod killer? (Overseas readers of this column of course do not, but maybe a good 5 percent of the rest of you do.) And then there are the many iPhone killers from Samsung, Sony Ericsson (SNE), and Nokia (NOK) that have emerged over the years, plugging along with single-digit market share. Alas, we have another i-killer, this one designed by Motorola (MOT) and to be distributed by Verizon Wireless (VZ). It's called the Droid, and it's just now getting airtime, triggering a never-tiring debate online.

Title: iDon't

Stats: Posted to YouTube on Oct. 17, the video has amassed more than 476,000 viewings and upwards of 1,400 comments.

What you see: Statements drop onto the background of a white screen while a pleasant Lily Allen-esque pop song plays. They read. "iDon't have a real keyboard" and "iDon't run simultaneous apps," obvious jabs at the shortcomings of the ubiquitous iPhone. Midway through, the cheery music cuts out ominously, pointing us to Droiddoes.com and a type of "stay tuned" message for an apparent November launch.