Cadbury Swaps Bunnies for Dogs

Cadbury Swaps Bunnies for Dogs

Canines in racecars are the stars of this ad.

Posted Tuesday, November 10, 2009 - 12:32pm

Never mind a hostile takeover bid by Kraft (KFT), Cadbury’s (CBY) creative team is busy on its latest installment of the "Glass-and-a-Half Full" campaign. Previously, we saw a gorilla on drums and a wacky eyebrow dance. Can dogs at play prove to be its next YouTube hit, and maybe even keep the M&A lawyers at bay?

Title: Cadbury Schwepps—Dogs in Cars

 

Stats: Posted to YouTube on Oct. 26, the video has amassed a modest 9,600 viewings and nine comments, not a good start if it is ever to catch up to Cadbury's famous "eyebrows" video, a runaway YouTube hit from earlier this year.

What you see: As "The Blue Danube Waltz" plays in the background (poor Johan Strauss II—his most famous composition is a favorite choice today of ad agencies in search of inspiring mood music), the camera zooms in on eight dogs awaiting their turn at the side of a race track. The door of a Cadbury-purple Lamborghini Diablo opens and away they go! Cut to super slow-mo scenes of each pooch, head out the window, gulping at the air.

YouTube screen grab.

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