Surely you’ve heard about the Balloon Boy. Well, now there’s the Balloon Chair. In this ad designed to get everyone talking about Toshiba’s new flat-screen television, the views get cooler and cooler as a chair floats up to space. And, even better, this footage isn’t a fake-out!

Title: Space Chair Project

Stats: Posted to YouTube on Nov. 16, the video has amassed over 88,000 viewings and 126 comments.

What you see: This video opens with a shot of the desert. A deliberate pan to the left reveals a red chair, the kind you might see in a doctor's waiting room. Cut to a group of men who put the chair in orbit, held aloft by a massive helium balloon. Around the world it travels, higher and higher into the stratosphere. The scenes are spectacular, but what's going on here? Finally we get an explanation. The words appear: "Armchair viewing, redefined." And the model of the Toshiba flat-screen TV appears on the screen: Regza SV. The balloon pops and the chair crashes to earth.