A gallery of the search engine’s most obscure doodled logos.
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Credit: Google.com logo galleryIt seems pretty unfathomable that 10 years ago most people had no idea what Google (GOOG) was. Needless to say, now that its home page is among the most-viewed pages on the Internet, its brand is fairly well-known. But has Google become too smug about just how recognizable its name is? Its increasingly obscure daily logos suggest that might be the case. This logo, for example, ran in June to celebrate the 25th anniversary of the video game Tetris. While game enthusiasts might have been amused, lots of people were probably just puzzled.
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Credit: Google.com logo galleryThis logo appeared on March 2, 2009, the birthday of children's book author and illustrator Dr. Seuss. Here's the breakdown: G: the Cat in the Hat; o: red fish; o: creatures from Hop on Pop; g: Blue fish; l: the Grinch; e: Fox in Socks.
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Credit: Google.com logo galleryThis logo appeared on July 7, 2008, the anniversary of the publication of Pinocchio in Italy. Even though the letters are barely legible, Google stays true to its traditional color scheme: A Blue G, red o, yellow o, blue g, green l, and red e.
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Credit: Google.com logo galleryGoogle celebrated the Persian New Year on March 20, 2006, with a capital G followed by traditional symbols of the holiday. This is among a handful of logos that upset some people who complained that Google did not alter the logo for some important U.S. holidays, while recognizing other countries' special days.
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Credit: Google.com logo galleryGoogle carved its name out of wood in honor of Alexander Popov, who is recognized in Russia as the inventor of the radio. This logo only appeared on the search page in Russia, probably because most people outside of the country don't credit Popov with the invention.
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Comments
Great article I love looking
Great article I love looking at all the logos to check out the online logo design competition that I could be facing and fellow designers of course, i have enjoyed reading your piece.
"Wait, That says "Google"?!"
I could tear this 'article' apart from an editorial standpoint, or disagree with the author, or complain about how I signed up JUST to comment (re: say something negative) about the author, but I won't. I won't even complain that the sign up process is SO long and involved- because it really wasn't.
I just wanted to thank Ms. McDevitt and whoever made this page available on Stumble. I enjoy seeing all the different Google logos, and I know I miss out on quite a few of them since I don't log on to Google every day. It doesn't help that "bing" seems to have taken over my browser, whether I wanted it to or not!
I enjoy seeing all the different creative ways the staff plays with their title. Thank you Ms. McDevitt for showcasing a few.
ugh
i too signed up just to comment (the sign up process took a long time- beware...bad servers?). writing angles like this make me sad. not only do they reiterate all the negative anti-culture, anti-art attitudes about americans, but they line the pockets of fresh-out-of-undergrad journalism students, who are probably already funded by daddy's money. the only good part was seeing all the different google logos grouped together. this sounds like a cheerleader trying desperately to be smart: criticism means not liking something, right? hey caitlin, read some derrida.
I also signed up just to
I also signed up just to comment on this article.
Smug? Are you kidding? Because they are doing somthing creative with their logo. Ya they're a bunch of jerks. But what about the poor people who are puzzled you say. If someone typed in google.com and was puzzled by the logo then they are dumb. That's it, just dumb. It's not like they're gonna just freeze up die cause the logo is different.
The writter sounds like who lacks the brains to deal with the chip on her shoulder.
Ridiculous Article
I completely agree with rebopine. The only reason I signed up for this site was to comment on this ridiculous article attacking Google for no other reason than one persons non-creative mind. The whole comment about the Braille inspired logo showed everyone that you have a personal problem with Google. "the color-coded signage is useless to anyone for whom Braille is actually intended" so if it was black and white people who read Braille would be able to feel it better through their monitors. I think not considering it's on the screen and not actually in a book. If this were however colored Braille in a published book I would agree with you. However it isn't, the logo was design to honor the memory of Louise Braille. Let's try something new, Let's think before we type and perhaps find a new editor one that won't let you sound like a moron.
The fact that they may be
The fact that they may be difficult to read isn't important. If you are doing to the Google main page, what else would you expect to find? Some of them are just so really amazing and creative! I find it hard to believe that some people get upset over Google recognizing the holidays of other countries. Everytime we have a holiday, Google seems to have a special logo. Are we (people in the U.S.) so self-focused that we can't acknowledge the world around us?
logos
I think 'smug' isn't the correct word to be used in this article. Smug has negative connotations which would imply google is making their logos deliberately harder and harder to read, which I think is not the case. Yes, google has become confident in the recognisability of their logo and color scheme, and this has led them to modify it to mark special days in history (which is a great expansion on the idea of seasonal styled layouts for webpages). I will not argue that some of them aren't hard to read, but how often does someone going to google actually read the logo? they know they typed in http://www.google.com or a similar redirect in their browsers address bar, they don't even need to take a half a glance at it and often don't, unless it's one of their unique designs, in which case it stops them cold as the other comment said, and sparks their curiosity. They investigate why is it different, and if they can't figure it out on their own then the truth is just a hover away. maybe a 10 delay in finding information, but it makes it more memorable and enjoyable an experience learning something new about that day.
In regards to your comments on the Braille logo, the color makes no difference to anyone Braille is intended for, and neither does it actually being in Braille. It's a computer screen that does not have raised lettering, so for all the people Braille is intended for, the logo is irrelevant, no matter what the color scheme is. Yes, there are screen reader programs to assist in accessibility, but to the best of my knowledge they read off image titles and alt-text, and do not actually 'read' an image.
Creative Google Logo's
Personally, I don't find Google's creative logo's to smug or obscure. What they actually do is make me stop and look at the logo, hover over it so that I can see what the occasion is and marvel at the artistry (Some of them are really impressive). Normally I would ignore the logo completely and continue on with my search but these actually stop my in my tracks so that I can apprciate thier creativity, I think it's a very smart move. Also, I don't really think these are confusing people, you don't accidentally happen upon Google.com, you go there and when you're there you know where you're at.