The Recession Bowl: a post-game report

Super Bowl XLIII: a football game to be remembered, yes, but also a signal event during our economic troubles. Despite the downturn, the stagers and sponsors of the event must have come away smiling: Ads got sold at or near the going rate of $3 million (though there was a noticeable number of NBC and NBC-parent-company-related advertising), the stands were full, and the beer flowed.  But a few compromises were necessary. In this We Build Your Presentation update, The Big Money presents the numbers behind what happened on the field, on TV, and in American homes.

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